Drunk Elephant (now owned by Shiseido) lands in Japan for October 1st, 2021.
If you are on Instagram and are interested in skincare, then you would be familiar with the fun, bright neon packaging and innovative formulas of the “clean” beauty disruptor brand, Drunk Elephant. Up until now Japan-based skincare fans have had to scour the web to find online stores that can deliver or wait for trips home to stock up on their Drunk Elephant products. That is until now, as the Drunk Elephant range puts the finishing touches on their Japanese launch at Isetan Mirror and Mitsukoshi online store Mecco from October 1st. Yippee!
So why has it taken so long?
It made headlines around the beauty world in late 2019, when Japanese beauty giant Shiseido acquired Drunk Elephant, the female-founded ‘clean’ beauty brand that was one of the fastest-growing prestigious skin-care companies in recent history, for an impressive $845 million. Of course famous for their prestige name-sake brand, Shiseido is now a global leader and owner of many well known Western brands like NARS, Laura Mercier and Bare Minerals.
Tell me more about Drunk Elephant
Is a skin care and body care brand founded by American stay-at-home Mother of four, Tiffany Masterson. After having suffered from all kinds of skin problems, Masterson identified six ingredients that she believed didn’t suit her skin. She then developed various skin care and body care items based on the “ingredient subtraction principle” that thoroughly eliminates essential oils, alcohol (ethanol), silicones, ultraviolet absorbers, fragrances / dyes, and surfactants (SLS). Drunk Elephant also proposes a unique way to mix multiple skin care items in the palm of your hand like a smoothie. You can interact with your skin every day and enjoy skin care with a recipe tailored to changing needs of your skin.
From October 1st the complete Drunk Elephant skin care, body care and hair care products will be available to Japan-based consumers. So let’s have a quick look at their most iconic, loved products.
Drunk Elephant Virgin Marula Luxury Facial Oil (30mL 8,470 yen, 15mL 4,730 yen) made only with Marula oil, which is the origin of the brand name, is the focus of attention . Pure oil quickly blends into the skin and moisturizes the skin with a non-greasy and comfortable feel.
Drunk Elephant TLC Framboos Glycolic Night Serum (10,670 yen). A gel-like night time beauty essence containing raspberry extract glycolic acid spreads smoothly on the skin and fills the skin with fresh moisture.
Drunk Elephant Lala Retro Whipped Cream (6,930 yen) is a moisturizing cream that has many fans in the Japanese beauty industry. Contains African oil and plant-derived ceramide complex HY to help the barrier function of the stratum corneum of the skin. The secret of its popularity is the comfortable feeling of use that does not feel heavy even though it adheres tightly to the skin.
Drunk Elephant Protini Polypeptide Cream (7,920 yen) is the most popular skin care item in the United States. With peptide HY, amino acids, and pygmy watery extract GL, it gives you a fluffy, firm and glossy feeling that is moisturized everywhere. It also features a fresh feel.
Drunk Elephant B-Hydra Intensive Hydration Serum (5,610 yen) a moisturizer that moisturizes the stratum corneum of the skin. It leads to moisturized, bright and radiant skin.
Drunk Elephant Slaai Makeup Melting Butter Cleanser + Drunk Elephant Bamboo Booster (3,960 yen) a cleansing balm that blends well with skin stains, makeup, and sunscreen to remove stains. You can also use the included van booster with a little mixture to care for dead skin cells.
Drunk Elephant Beste No.9 Jelly Cleanser (150mL 3,740 yen, 60mL 1,870 yen) a cleansing gel that removes daily skin stains such as makeup and excess sebum with a light and gentle feel. Removes dirt while preserving moisture, and cleans and softens the skin.
Drunk Elephant Protini P Peptide Resurf Serum (9,680 yen) A beauty essence with a light texture that can be used for morning and evening skin care. The skin is filled with luxurious moisture, and the clear and beautiful skin full of lively shine comes true.
Drunk Elephant F-Balm Electrolyte Water Facial (5,940 yen) A sleeping mask with a cool feel on the skin. A moisturizing film is formed on the surface of the skin that has been damaged by dryness, and the next morning, the skin feels like it has been polished with moisturizing and bright transparency.
Drunk Elephant The Littles 5.0 (8,910 yen) starter-kit which is packed with mini-sized products. The set includes: Drunk Elephant Besty Number Nine Jelly cleanser, Drunk Elephant B-Hydra Intensive Hydration Serum, Drunk Elephant Marula luxury facial oil, Drunk Elephant Lala Retro whipped cream, Multi-V eye cream, Drunk Elephant TLC Framboos glycolic night serum.
Available from Friday, October 1, 2021