What is Tokyo Beauty Book?

Tokyo Beauty Book is your guide to all things beauty in Tokyo.

A website devoted to discovering the world of Japanese beauty brands, their unique products, where to buy them and how to use them.

Tokyo Beauty Book also has a beauty directory, list of the best hairdressers, nail and beauty salons in Tokyo that cater for English-speaking customers.

So, whether you are an expat living in Tokyo and need to find a good moisturiser at the Japanese drug store, or you are visiting Tokyo want to pick up some top-quality Japanese products to take home, Tokyo Beauty Book has everything you need!


Tokyo Beauty Book Creator, Alisa Kerr

Alisa is an Australian beauty enthusiast, who worked in the beauty industry for many years, before moving to Tokyo with her family in early 2013.

During her time in Tokyo, Alisa has enjoyed being a regular contributor to popular local website,  Savvy Tokyo , sharing her Japanese beauty finds and reviewing some of the best spa’s in Tokyo.

In April 2016, Alisa launched Tokyo Beauty Book. An English language resource for anyone who is interested in Japanese beauty products.

“As the second largest beauty market in the world (after the US) there are so many amazing Japanese beauty products to discover and try. But I found it so frustrating that I couldn’t read the Japanese packaging to know what the products were and how to use them!  That is why I created Tokyo Beauty Book.”  

Alisa also works as a consultant to overseas beauty companies and trend forecasting agencies who are looking for insight into the Japanese beauty and cosmetics market.

Please follow Tokyo Beauty Book on Instagram (@tokyobeautybook)and Facebook (@toykobeautybook) for all the latest updates.

For business or PR enquiries please email: Tokyobeautybook@gmail.com.



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