In the fashionable backstreets of Jingumae, a new Shu Uemura boutique, a global flagship for Japanese make-up artist brand Shu Uemura, will open on Friday, 16th of April. The impressive jet-black store design has taken the form of the brand’s icon, the “makeup box”.
Drawing on it’s Japanese heritage there are many uniquely Japanese aspects to the immersive store design, including walking through the neon red torii gate entrance. Once inside, you will be introduced to each room with four unique Tokyo-store experiences. The store will be very interactive with customers being able to try and buy Shu Uemura’s make-up products, with the help of Shu Uemura staff offering a special shopping experience tailored to individual customer needs.
Shu Makeup Box store also offers a beautiful, and characteristically Japanese gift wrapping service, inspired by the precise and intricate folding of kimono and origami. There are also a range of limited edition make-up products and accessories with the signature of “shu = Shu” written by brush available only from the Tokyo flagship. The lineup includes tote bags , vanities, pouches, and tumblers coloured in black and gold . There is even a professional brush cleaning service , where one of the Shu Uemura professional artist will thoroughly clean your Shu Uemura make-up brushes!