J-Beauty. What’s new this month [March 2021]

UZU Eyelash Serum [1,500 yen excluding tax]

The latest release from FLOWFUSHI is the relaunch of “THE Eyelash Serum” which was a very popular product, in fact, after one year it was the top selling eyelash serum in Japan, and sold at the impressive rate of one every three seconds! Now this best selling eyelash serum formula has been powered up and re-packaged in the signature, chic UZU minimalist style. 

So how has the new formula been improved? In addition to the original product focus on increasing blood circulation (which helps with stimulating lash growth ), the new formula also moisturises and repairs lashes. The smooth, fresh textured gel serum quickly replenishes the skin around the eyes with moisture, and also gives moisture and firmness to the already growing eyelashes with a conditioning effect. Use it once or twice a day at the beginning of skin care and gently massage it onto the upper and lower eyelids and eyelashes. UZU have also now adopted a 10-free formula that can be applied safely to sensitive eyes, and is silicone-free, paraben-free, and alcohol-free.

MAQuillAGE Dramatic Mist [1,600 yen excluding tax]

Maquillage Dramatic Mist is a makeup enhancing and lasting facial mist. launched described as a “makeup mochi” mist-like lotion that keeps the “just applied” makeup finish for a long time just by spraying the mist over the makeup. This make-up fixing spray prevents foundation from sliding and disappearing due to sweat and sebum, and also prevents eye and cheek colour from fading. Once sprayed to set makeup the skin has a moisturised feeling and a slight glossy finish.The small palm sized bottle makes this mist perfect for use on the go and the citrus floral scent refreshes your mood. Prefect for refreshing your makeup and mood mid-afternoon or after work.

ELIXIR Balancing Mizu Cream [1,800 yen excluding tax]

ELIXIR Balancing Mizu Cream is a cream designed for women in their 20’s and 30’s to prevent acne while keeping their skin moisturised. The clever formula delivers the active ingredients deeply into the skin to help prevent acne, and balances sebum and hydration levels to achieve a moisturised glossy skin effect, without any stickiness. When applied to the skin, the gel texture transforms to a smooth cream finish, so it can be used comfortably in the morning and evening.

ANESSA x Pokemon Limited Edition [3,300 yen tax included]

Shiseido’s popular sunscreen brand, Anessa, has collaborated with much loved anime characters from Pokemon!  A limited edition designs will be released from Sunday, March 21, in 3 different Pokemon character designs- Pokemon, Squirtle and Eevee. Anessa Perfect UV Skin Care Milk is a popular super waterproof type UV protector (50+) that is resistant to sweat, water and rubbing. This much loved Japanese drugstore sunscreen has a strong UV protection that blocks UV rays while leaving the skin non-greasy or sticky. This sunscreen is going to popular with all age groups- so be quick if you want to grab one of these super kawaii designs.

BISOU Diamond Glow [3,960 yen including tax]

Japanese makeup artist and innovator, Yuki Takeshima has added a new multi-highlighter to her Bisou makeup range. The multi-use highlighter creates brilliance like diamond dust and a natural lustre by applying it to the parts that you want to give a three-dimensional effect and a complexion, like the cheeks, eyelids and lips.

Available in two colours : Luna, thats gives a lit from within glow glows and Mars, which creates a warm, natural glow to the complexion. The Bisou highlighter stick formula is derived from 100% natural ingredients and is available from Cosme Kitchen stores.

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