UZU by FLOWFUSHI store opens in Isetan Shinjuku

FLOWFUSHI new brand, UZU, has opened its very first store in Japan last week, on the newly renovated first-floor beauty department of Isetan Shinjuku. The UZU store in Isetan is the first stand alone store in Japan for the brand, which has previously only been available in Japanese drugstores. But don’t worry the affordable prices still remain.

UZU, previously known as FLOWFUSHI, relaunched early this year simultaneously in Japan and New York Fashion Week. The UZU products have being slowly released throughout 2019, starting with the best selling UZU Eye Opening Liner in an incredible 13 shades. The minimalist packaging is colour coordinated with the shade of the product creating a eye-catching display.

@tokyobeautybook Instagram

The quality of the Uzu Eye Opening Liner is amazing. It is by far my favourite liquid eye liner, and is on high rotation as it is so easy to use and it really stays in place all day. I purchased the Dark Brown shade when in Tokyo in July, and my only regret is not buy more shades. To be honest, most of fashion shades like white, yellow and khaki were sold out in the drugstore that I visited so I think that many others feel the same way!

To coincide with the launch of the Isetan Store, UZU have also relaunched their extensive range of mascaras. Which I can’t wait to try and share with you very soon. If you are in Shinjuku make sure you head to Isetan to discover the fashionable (and affordable) UZU product range.


Isetan Shinjuku Main Building (1F- Cosmetics)

3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022

Business hours: 10:00-20:00.


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.