What’s new this month? The latest Japanese beauty products to try in April.


Cezanne Long Lasting Lipstick ¥480

The quickest way to update your look for the spring season is with a pop of colour on the lips. Cezanne have launched two new shades of their Long Lasting lipstick in two shades of matte red (blue/ red and brown/red). Cezanne first released their best selling Long Lasting lipstick 29 years ago and still going strong. At this price Cezanne really is amazing value for money, and easy to see why it is one of the best Japanese drugstore beauty brands.

Addiction Facial Mist ¥2,800

Add glow effortlessly to your makeup with Addiction’s new Facial Mist. Made of 100% natural essential oils, this facial mist can be used in multiple ways- as of part of your makeup, skincare and aromatherapy routine. Spritz on after the make-up is finished for a healthy glow, revive makeup throughout the day with an added boost of moisturise, up your morning (or evening) skin care routine with the heady combination of moisture and aromatherapy. Available in 5 fragrances, including a blend specially designed to revive both your skin and senses whilst travelling.

Saborino Fruity Almond Morning Sheet Mask ¥1,404 (32 sheets)

Time for a new release of the super-popular Saborino morning sheet mask- this month sees a Fruit and Almond Milk. The Saborino morning masks are huge time savers combining cleansing, skin treatment and moisturising in one 60 sec step! By combining the moisturising properties of almond with fruit acids, skin plumping hyaluronic acid and brightening Vitamin C derivative, your skin will look fresh and ready for the day ahead.

SUQQU Watery Protection ¥4,500 & Extra Protection ¥6,000

There are two new UV protection releases from Japanese skincare brand SUQQU.

SUQQU Watery Protection 30 (left) is a daily UV care with SPF 30 · PA + ++ The pink tinted gel gives a natural glow to the skin and leaves the skin feeling fresh not greasy. The formula contains many skincare ingredients to provide firmness and moisture to the skin.

SUQQU Extra Protection 50/ PA ++ ++ (right) offers high level UV protection without sacrificing the comfort and look of your skin. No one wants to be left with shiny, greasy or even chalky skin after applying your daily UV care. SUQQU Extra Protection 50 has a comfortable light skincare cream-like texture that creates a glossy effect on the skin without affecting the longevity of your base makeup.

Maquillage Beauty Lock Mist ¥1,800

Last April Maquillage released a limited edition Beauty Lock Mist it disappeared off the beauty shelves like magic dust. Surprisingly, until 2018 there had not been any Japanese beauty brand versions of make-up setting sprays that have risen in popularity overseas, hence the rush when Beauty Lock Mist launched.

This month, an improved version of Beauty Lock Mist will be available, again in limited edition so make sure to grab it while you can. The formula has been upgraded to a finer mist that promises to keep your make-up in place from morning to night.

Available in stores 21st April.


Aqua Label White Jelly Cool All in One

Aqua Label White Jelly Cool is a high-performance all-in-one cosmetic product that works as a whitening lotion, milky lotion, essence, astringency, a mask . Put the cooling jelly on the skin there is a noticeable cooling effect on the skin- perfect for hot Japanese summer days ahead.


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