The Japanese drugstores are awash with exciting new sunscreen launches for Summer 2018, and I’m sure there will be a few more in the months to come. In the mix there are plenty of reformulations of old favourites, but there are also some really interesting and innovative new sunscreen products that are really making the sunscreen aisle worth a visit before the temperatures start rising.
So here is my pick of the 5 best new Japanese sunscreens for Summer 2018!
Skin Aqua Tone Up UV Essence – for camera- ready selfie skin
UV Protection: SPF50 +/ PA ++++
Price: ¥1,000
Skin Aqua Tone Up UV Essence is a new color correcting sunscreen, that protects the skin from UV exposure and perfects the complexion. Lightweight in texture, and undetectable when applied, Skin Aqua claims to leave your skin looking brighter and more luminous and feeling hydrated.
By using a combination of blue and pink pigments to create a flattering lavender tint, sallow complexions are instantly brighter and more balanced. The lightweight formula contains Vitamin C and iridescent strobe pearl particles to further brighten and luminize the skin.
Coppertone Perfect UV Cut Gel Cream – customized hydration and UV protection for your skin type
UV Protection: SPF50+/ PA++++
Price: ¥900
Coppertone Perfect UV Cut Gel Cream contains Coppertone’s pH correct technology, which reacts with the skins natural pH and transforms on contact to provide a moisture veil on the skin. An everyday, water-based creamy gel sunscreen that spreads easily on the skin and absorbs quickly. The hydrating gel contains hyaluronic acid, collagen and ceramides to protect skin from dryness.
Interestingly, Coppertone Perfect UV Cut Gel comes in three variations, based on three skin types:
I- for skin that burns and does not tan (pink)
II- for skin that burns and then tans (yellow)
III- for skin that tans easily and does not burn (blue/green)
Dew UV Day Essence- Anti-ageing sunscreen treats the signs of aging while it protects
UV Protection: SPF50+/ PA++++
Price: ¥2,900
Anti-ageing sunscreen packed with anti-ageing ingredients to ensure the condition of the skin is at its peak.
This high moisturizing anti-ageing sunscreen contains Dew’s signature “Hyaluronic Support” and “Hyaluronic Protect” ingredients to hydrate the skin, diminishing the appearance of fine lines while leaving it plump and firm.
The rich, serum like formula is easily apply evenly to the skin, to ensure protection from harmful UV rays and restoring optimum hydration.
ALLIE Extra UV Facial Gel – your new go-to humid weather primer
UV Protection: 50+/ PA++++
Price: ¥1,400/ ¥2,800
Designed for everyday wear and outdoor activities, ALLIE Extra UV Facial Gel protects the skin from UV exposure and creates the perfect long-wearing base for keeping your base makeup exactly where you want it.
Kanebo’s new “friction-proof” technology that promotes flexible and durable wear throughout the day, even when the skin comes into contact with water, sweat, sebum or friction from day-to-day activities.
Extra UV facial Gel formula is designed to be flexible on the skin, adhering to the skin’s natural contours and ensuring makeup stay in place all day, even in hot and humid Japanese summer weather.
Biore UV Oil Control Base UV- best for keeping oily skin under control
UV Protection: 50+/ PA++++
Price: ¥1,200
A mattifying makeup-base gel with high protection UV protection that has been designed specifically for oily skin types. Biore UV Oil Control Base UV is a lightweight gel that protects and primes the skin in one step.
While the sweat and sebum resistant formula absorbs excess oil to prolong the wear of your foundation, it also prevents makeup from settling deep in the pores (which is a major cause of dreaded skin breakouts).
The gel formula is designed to blend easily in to all skin colors, effectively keep shine under control, make-up in place and protects the skin from damaging UV rays. Phew- what a multi tasker! Perfect for everyday summer wear.
Where can you buy these products in Tokyo?
All of these products can be found easily at the Japanese drugstore or at beauty stores like Ainz & Tulpe, Tokyu Hands and Loft.