Tokyo Beauty Shopping: Isetan Mirror



The entrance to the Isetan Mirror Tokyo Plaza store. 


Isetan Mirror is a chain flawlessly presented luxury cosmetic and skincare stores located in and around Tokyo, and they are a must visit store if you are looking for the best edit of luxury cosmetics and skincare, where they offer both Japanese and foreign beauty brands.

Each of the Isetan Mirror stores are set out by brand, and the brands available vary according to the location. Each store has a carefully curated range of foreign and Japanese brands designed to appeal to that particular area’s clientele. You can find a list of the brands available at each of the Isetan Mirror stores on their website.


Shoppers testing the wide range beautifully displayed cosmetics at the Tokyo Plaza store.


The two stores that I tend to visit are Tokyo Plaza in Harajuku and Atre in Ebsiu, so when comparing the brand offering at these stores, the Tokyu Plaza Harajuku store is filled with young, trend savvy shoppers, and seamlessy blends the likes of high fashion Japanese luxury brand Addiction, edgy new comer UPS with luxury French cometic doyennes, Chanel and Lancome.


The UPS range of fun coloured eyeliners and cheek & lip tints. 


On the other hand, the beautiful new Isetan Mirror store in Atre at Ebisu Station’s brand offering reflects the more sophisticated up-market audience, by adding Japanesempowerbrand Shiseido, elegant Luna Sol and luxury organic brand, THREE to the mix. As well and more higher end global brands, Nars and Givenchy.


The gorgeous Isetan Mirror Autumn in-store magazine. 


Istetan Mirror staff are helpful and encourage of customers to test, touch and smell the the products, so that you can fully experience the them before you buy. The Isetan Mirror staff are not affiliated with any of particular brands (as in the case of a department store), so they freely encourage you to find the best product to suit your personality and needs. If you want help, the staff and more than happy to help apply products and recommend products, but if you just want to spend time browsing the shelves and testing colours on the back of your hand, the staff happily leave you to browse to your hearts content.


Easy tax-free shopping at Isetan Mirror for those visiting Japan. 


So next time you are in need of a little makeup inspiration, I highly recommend visiting an Istetan Mirror store- it’s almost impossible not to feel inspired to try a new shade of lipstick or eyeshadow when you do. Happy shopping!


Where can you find an Isetan Mirror Store in Tokyo? 

There are 14 Istean Mirror stores in and around Tokyo.

Lumine Shinjuku

Lumine Omiya

Celeo Hachioji


Kita Senju

Parco Kichijoji

Lalaport Tokyo Bay

Termina 2

Atre Oimachi

Shonan T-Site

Tokyu Plaza Harajuku Omotesando

Lusca Chigasaki

Atre Ebisu

Lumine Ogikubo

For more details check the Isetan Mirror official website.

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