In the beauty world, it’s long been known that Japanese cosmetic brands have THE best mascara. Generally, Japanese women tend to have quite sparse, straight and short eyelashes. But, just like pretty much every woman in world, they like to use mascara to create long, beautiful, curled lashes. So in Japan, mascara performance expectations are high, and Japanese cosmetic companies have to work hard, putting a lot of money into research and development to produce high performance, lengthening and curling mascara products that really work.
The best part is you don’t have to spend a lot of money to get an amazing mascara, in Japan the best ones are definitely found in the drugstore. Here are 5 of the best Japanese drugstore mascaras all under ¥2000!
MOTE Long Repair Mascara ¥1800
Use to create: the classic doe eyed look, with long fan-like lashes.
Create some serious lash envy with this volumizing and lengthening mascara. Mote mascara’s clever brush is designed to fit tightly at the base of the lashes, lifting and separates each lash, creating long fan-like lashes. The hard-working formula also contains a lash enhancing essence to strengthen and care for your lashes.
Kiss Me Heroine Make Long & Curl Mascara ¥1200
Use to create: High impact, lusciously long curled lashes.
Arguably the most popular Japanese mascara is Kiss Me Heroine Make Long and Curl Mascara. Beauty lovers around the world LOVE this mascara and once you try it you will too. Heroine Make Long and Curl instantly transforms even the shortest lashes, creating natural looking length giving them serious wow factor. The award wining formula makes it easy to build up the length of your lashes, minus the clumps. An absolute must try mascara that suits everyone.
Dejavu Fiberwig Mascara ¥1500
Use to create: false lash effect, no extensions required.
Fiberwig has been one of Japan’s most popular mascaras for a while now, and it is easy to see why. The easy to apply formula, dramatically extend the lashes from root to tip- quickly creating a false lash effect on your natural lashes. Fiberwig dries to a film around your lashes and locks in place, so you don’t have to worry about flaking or smudging.
D.UP Perfect Extension Mascara ¥1500
Use to create: Long, delicate, fluttery lashes.
If extra long, super defined lashes are your thing, then D.Up Perfect Extension is for you. The tiny brush has loads of super fine bristles that works perfectly to evenly sweep each lash with a thin layer of mascara. The precise light application ensures that lashes are not weighed down and stay light and fluttery all day.
K-Palette 1 Day Lash Perm Volume Curl Mascara ¥1200
Use to create: Extreme impact lashes.
New release, 1 Day Lash Perm Volume Curl mascara delivers dramatically thick, jet black lashes that are defined, dense and curled with no risk of smudging or flaking. The densely pigmented formula gives lashes a super black, glamorous look that is noticeably darker when compared to the other mascara. Perfect of night-time or when you really want your eyes to be the focus of your makeup look.
Have you tried any of these Japanese mascaras before? We would love to hear what you favourites are!
Where are can you buy these products in Tokyo?
These products are all available at Japanese drugstores.
Where can you buy these products outside of Japan?
K Palette 1 Day Lash Perm Mascara
never heard of any of these before…want to go to Japan and shop big time after reading your post:) /Mary
I just recently discovered the fiberwig mascara, and I adore it! It’s so amazing, and I simply can’t go back to normal mascara anymore 😂 Need to stock up a lot when I go to Japan this summer!
I agree! They are amazing. Thanks for your comment and for reading Tokyo Beauty Book.
I haven’t ever used Mascaras. Can you give me some advices. Thanks