Moisturiser is perhaps the ultimate beauty essential.
Even if you are low maintenance when it comes to your skincare routine, chances are you use a facial moisturiser of some kind. It’s the one product that is almost impossible to go without. So when you do run out, you want to be able to pick up a replacement fast. That’s why knowing a few good drugstore brand options is an absolute lifesaver.
So to save you some time, here are 5 of the best Japanese drugstore brand moisturisers.
Hada Labo’s Gokujyun Moisture Milk (¥830)
One of Japan’s most popular drugstore skincare brands is Hada Labo. In every Japanese drugstore you will find a large selection of Hada Labo skincare products and for very good reason. They work extremely well and they are so cheap! One of my favourites is the Gokujyun Moisture Milk (pink). If you can’t read Japanese, remember to take the picture to the store with you, as there is almost no English on the packaging (besides the word gokujyun!). Gokujyun is Hada Labo’s magic blend of hyaluronic acids (3 types) that impressively hydrates and replenishes dry and dehydrated skin instantly. This stuff is amazing, however you need to keep in mind that it is a milk/ lotion texture, not a thick cream. So it really depends on your skin type and and the weight of product you require based on the season. I have very dry skin, and this milk lotion is not heavy enough for me to use in the cooler winter months, but in summer heat and humidity it is perfection. If you don’t like thick, heavy cream moisturisers then you will love Hada Labo Gokujyun Moisture Milk .
Minon Amino Moist- Moisture Charge Milk (¥2,160)
Minon Amino Moist is another really popular Japanese drugstore moisturiser formulated for sensitive skin. Moisture Charge Milk has fairly light milk consistency, but is thick and rich enough to seal in your hydrating Japanese lotion and banish dry skin patches. Minon Amino Moist absorbs beautifully into the skin, leaving no greasy or sticky residue, making it perfect for wearing under daytime makeup. Perfect for combination/ dry skin types. Minon Amino Moist also have some great moisturising sheet masks as well.
Curel Intensive Moisture Cream (¥2,484)
If you have dry and sensitive skin or simply want a heavy moisturiser in winter, then this rich nourishing cream from Curel is perfect for you. It can be used morning and night, however combination skin type you might find it slightly heavy in the morning when you are applying makeup straight afterwards. Suitable for combination, to dry types. It contains no fragrance, artificial colouring or alcohol, so perfect to soothe even the most sensitive skin.
Shiseido Elixir Lift Moist Emulsion (¥3,780)
In search of a reliable drugstore moisturiser with more active, anti-aging ingredients, then Shiseido’s Elixir range is a great place to look. Elixir’s Lift Moist Emulsion comes in three variations (WI, WII & WIII), which are basically translate to a range from light to heavy moisturising weights, making it to choose according to your skin needs. A little more expensive than the others as the formula contains active anti-aging ingredients. Shiseido Elixir products have a lovely fragrance, so if you have sensitive skin or don’t want fragranced creams then this may not be for you. That said, I have sensitive skin and I have not had any reaction to these products, but something important to note.
Obagi Derma Power X Lift Cream (¥10,000)
Obagi is a very popular Japanese drugstore brand that contains powerfully active ingredients to target troublesome skincare concerns such as aging and pigmentation With a formula enriched with collagen and elastin to target aging skin, Derma Power X Lift Cream is a great drugstore buy. Although the price point is high for a drug store brand, the Obagi products are very high quality. If you have dry skin and are looking for a cream that reduces the appearance of fine lines, you will certainly notice the difference on your skin. The consistency of the cream is quite heavy when applied, which makes it perfect for massaging into the skin. After a few minutes the cream absorbs and your skin is left hydrated and dewy. Lovely to wear as a night cream, or during the cooler months.
Where to buy these products in Tokyo?
These products are all available at Japanese drugstores like Matsumoto Kiyoshi and Tomod’s