Image of Nadeshiko Keana Rice Pack, a skincare product in a soft squeeze pouch with a light blue and white design featuring a character's face, emphasizing its benefits for rough, bumpy pores and dull skin.

What is Nadeshiko Rice Pack?

A Japanese wash-off face pack with a unique rice porridge-like texture that targets bumpy, visible pores and dull skin. This 170g pack contains enough product for multiple treatments and is one of the most popular rice masks from Japan.

The Nadeshiko Rice Pack uses the power of fermented rice to deeply hydrate dry skin while instantly brightening and smoothing rough texture. Unlike sheet masks, this creamy white formula is applied generously like a treatment mask and rinsed off after just 5 minutes for immediately visible results.

Key Ingredients and Their Benefits

A close-up of a Nadeshiko Keana Rice Pack, featuring a pastel-colored packaging design with captions highlighting benefits like brightening the skin, deep hydration, refining pores, and a fragrance-free formula.

Rice Power by Yeast Fermentation

When I first learned about fermented rice in skincare, I was fascinated by the science behind it – and now I understand why Japanese beauty brands are obsessed with this ingredient.

The fermentation process breaks down rice into smaller molecules that can penetrate deeper into your skin, delivering hydration more effectively than unfermented rice extracts. This is what gives the Nadeshiko Rice Pack that incredible plumping effect I noticed immediately after rinsing.

What impressed me most was how my skin felt hydrated to the fullest without any heaviness or stickiness. The fermented rice acts like tiny moisture reservoirs in your skin, helping it retain water throughout the day. After using this mask, I found my skin stayed soft and supple well into the evening.

The fermentation also creates beneficial enzymes and amino acids that work together to brighten your complexion. I definitely noticed my skin looked clearer and more radiant after regular use, which I attribute to these fermented rice compounds gently refining my skin’s surface.

Vitamin E

Vitamin E might be one of those ingredients we see everywhere, but there’s a good reason it’s included in this rice pack – it’s a skincare powerhouse that really delivers results.

This antioxidant works to condition your skin and create that plump, glowing look the packaging promises. What I love about vitamin E in this formula is how it complements the rice ferment – while the rice hydrates, the vitamin E protects that hydration and gives your skin a healthy glow.

I noticed my skin looked more luminous and even-toned after using this mask regularly. The vitamin E helps neutralise free radicals from pollution and sun exposure, which is particularly important when you’re living in a busy city. It’s like giving your skin a protective shield while treating it to deep nourishment.

The conditioning properties also mean it’s working to soften rough patches and smooth out your skin texture. Combined with the other ingredients, it creates this beautiful balance of protection and treatment that my skin really seems to love.

Ceramides

Just like in the Keana rice sheet mask, ceramides play a crucial role in this rice pack – and I think they’re one of the reasons this mask delivers such lasting results.

Ceramides are naturally occurring lipids in your skin that act as the “mortar” between your skin cells, keeping your barrier strong and preventing moisture loss. When your skin is lacking ceramides, it becomes dehydrated, rough, and more prone to irritation – exactly the issues this mask addresses.

What I noticed most was how my skin maintained its moisture long after rinsing off the mask. Usually with wash-off masks, I feel like I need to immediately apply moisturizer or my skin starts feeling tight, but with this one, my skin stayed comfortably hydrated while I completed the rest of my routine.

The ceramides in this formula support your skin’s natural barrier function, which is why I think it’s so effective at maintaining that capacity to keep moisture locked in. When your barrier is healthy and strong, everything else in your skincare routine works better too.

Rice Bran Extract

Rice bran extract is the secret weapon for dealing with rough, bumpy skin texture – something I really struggle with around my nose and chin area.

This ingredient is incredibly rich in minerals, vitamins, and antioxidants that work together to texturise and refine your skin. What I love is how gentle it is despite being so effective – it softens rough patches without any irritation or sensitivity.

After using this mask regularly, I noticed the bumpy texture around my pores became noticeably smoother. The rice bran extract seems to have this remarkable ability to even out your skin’s surface, leading to that clear, fine-textured skin the product promises.

It’s also brilliant for brightening dull, lacklustre skin. I found that my complexion looked more luminous and clear after each treatment, which I believe is thanks to the natural exfoliating and refining properties of the rice bran.

A soft squeeze pack of Nadeshiko Rice Pack, featuring a cute design with an illustration of a woman and Japanese text, emphasizing its rice-based skincare benefits.

My Honest Experience Using This Mask

Packaging and First Impressions

The Nadeshiko Rice Pack comes in a substantial 170g soft squeeze pack with the brand’s signature cute aesthetic – the same light blue and white colour scheme as the sheet mask version, which I immediately recognised.

What I appreciate most is how much product you get – 170g is generous and lasts for many applications, making it excellent value compared to single-use masks. The soft clear format also means you can control exactly how much you use each time, adjusting based on your skin’s needs.

Application and Texture

This is where the Nadeshiko Rice Pack really stands out – the texture is absolutely unique and easy to use!

The mask has this incredible creamy, white consistency that really does look like freshly cooked rice porridge. It’s thick enough to stay put on your face without sliding off, but spreads easily and smoothly across your skin. I found it very satisfying to apply, almost therapeutic in a way.

The instructions say to apply a generous amount after cleansing and lightly drying your face, and I’d definitely recommend not being shy with the product. A proper thick layer seems to work best – you want that full coverage for maximum effect. I avoid the eye area as directed and spread it evenly across my face and down to my neck.

There’s no fragrance, colourants, or alcohol in the formula, which I really appreciate. It has a very clean, neutral scent – just a subtle natural rice smell that’s quite pleasant and not at all artificial or overpowering.

The mask stays moist and comfortable for the full 5 minutes recommended, with no tightening or drying sensation. In fact, it feels quite cooling and soothing on the skin, which is lovely after a long day. When it’s time to rinse, it washes off easily with lukewarm water without leaving any residue or film.

Results After Regular Use

I was genuinely impressed with the instant results from this rice pack – my skin looked noticeably brighter immediately after rinsing, almost like I’d switched on a light from within.

The “bumpy pores” concern mentioned on the packaging is something I definitely struggle with, particularly around my nose and chin area. After using this mask, those areas felt incredibly smooth and looked more refined. The pores didn’t disappear (let’s be realistic!), but they were far less noticeable, and my skin texture felt like silk.

What I love most is the deep hydration that lasts. My skin felt plump and bouncy for the rest of the day, and I noticed I didn’t need to reapply moisturiser as frequently as usual. That dry, tight feeling I sometimes get in the afternoon just didn’t happen on days I used this mask.

The brightness and clarity effects are cumulative too – with regular use (I did it twice a week for a month), my overall complexion looked more even-toned and radiant. Those dull patches that can make your skin look tired and lackluster were significantly improved.

I also appreciated that it worked well under makeup. On mornings when I used this mask before applying foundation, my makeup went on more smoothly and looked more natural, probably because my skin texture was so refined and hydrated.

Who Should Use This Rice Face Mask?

This mask is incredibly versatile and I genuinely think most skin types will love it, but it particularly shines for certain concerns:

Dry skin: Absolutely brilliant for deep hydration – this is where the mask really excels
Dull, tired skin: The instant brightening effect is remarkable and perfect for a quick pick-me-up
Rough, bumpy texture: If you struggle with uneven skin texture, particularly around pores, this is a game-changer
Sensitive skin: The gentle, fragrance-free formula with ceramides makes it suitable even for reactive skin (though always patch test first if you’re very sensitive)
All ages: While it’s great for mature skin seeking plumpness, younger skin dealing with texture issues will benefit too

The generous size and free-from formula (no colorants, fragrance, or alcohol) make it a particularly good choice if you prefer clean beauty products or want something you can use regularly without worrying about irritation.

This product also makes a wonderful gift for skincare enthusiasts or as a unique Japanese beauty souvenir – the cute packaging and effective rice-based formula are quintessentially Japanese.


How to Use Nadeshiko Rice Pack Properly

  1. Cleanse thoroughly: Start with clean skin, removing all makeup and impurities
  2. Lightly dry: Pat your face with a towel but leave it slightly damp – this helps the mask spread more easily
  3. Apply generously: Using clean fingers or a spatula, spread a thick, even layer across your face, avoiding the eye area
  4. Wait 5 minutes: Leave the mask on for about 5 minutes – no need to wait longer as it works quickly
  5. Rinse thoroughly: Wash off with lukewarm water, gently massaging as you rinse
  6. Continue your routine: Follow with your usual toner, serum, and moisturizer

Recommended use: 1-2 times per week for maintenance, or up to 3 times per week if your skin is particularly dry or dull

Pro tip: Use this mask before special events or evenings out for an instant glow-up! The brightening effect is immediate and works beautifully under makeup.


Where to Buy Nadeshiko Rice Pack in 2025 (Pricing)

Japan

You’ll find the Nadeshiko Rice Pack at most Japanese drugstores and beauty retailers for approximately ¥1,100-1,300 (170g):

Matsumoto Kiyoshi

@cosme stores

Ainz & Tulpe

Loft

Tokyu Hands

Don Quijote

International

Amazon Japan – Ships internationally to select countries

Japanese beauty specialty stores – Check local Asian beauty retailers

YesStyle / Stylevana – Popular K-beauty and J-beauty online retailers that often stock Japanese skincare

Note: Prices may vary outside Japan due to import costs and shipping. The generous 170g size means even with international shipping, the cost-per-use remains reasonable.


Similar Japanese Rice-Based Wash-Off Masks to Consider

1. Keana Rice Face Mask (Sheet Mask Version)

While this review focuses on the wash-off pack, the sheet mask version from the same brand offers similar rice-powered benefits in a convenient single-use format. Perfect for travel or if you prefer sheet masks over wash-off treatments.

2. Kosé Kokutousei Premium Black Sugar Wash-Off Mask

Combines black sugar with rice ferment for gentle exfoliation and hydration. Slightly more focused on sloughing away dead skin cells while the Nadeshiko pack emphasizes hydration and pore refinement.

3. Wafood Made Sake Lees Wash-Off Pack

Uses sake lees (the sediment from sake brewing) as the star ingredient. Similar brightening and hydrating effects, with a slightly different texture and stronger sake scent.

4. Rosette Ceramide Gel Mask

While not rice-based, this ceramide-focused wash-off mask provides similar barrier-strengthening and hydration benefits. Good alternative if you’re sensitive to fermented ingredients.

5. Lululun Over 45 Rice Pack

A premium option that combines rice extracts with age-targeting ingredients. More expensive but provides similar instant results with added anti-aging focus.


Nadeshiko Rice Pack Review: Final Verdict

Is It Worth ¥1,200?

Absolutely yes. The Nadeshiko Rice Pack delivers exactly what it promises – instantly brighter, smoother skin with genuinely improved texture and long-lasting hydration.

What sets this apart from other wash-off masks I’ve tried is the immediate visible results combined with lasting benefits. You can actually see and feel the difference right after rinsing, which makes it perfect for those times you need a quick skin boost before an event or when your skin is looking particularly tired and dull.

The generous pack offers exceptional value – you get multiple treatments for the price of a few single-use sheet masks, and the formula is concentrated enough that a little goes a long way. At around ¥1,200, it’s one of the best investments in Japanese skincare you can make.

I particularly love how it addresses the “bumpy pores” concern, which is something many products promise but few actually deliver on. The combination of fermented rice, ceramides, and rice bran creates this perfect trifecta of hydration, texture refinement, and barrier support that my skin absolutely craves.

If you enjoy the Keana Rice Face sheet masks, you’ll likely love this wash-off pack version – it’s like having all those benefits in a more concentrated, customisable format. I always keep a jar in my bathroom for those twice-weekly treatments, and it’s become one of those products I genuinely miss when I run out.

Bottom line: One of the best rice masks from Japan at an incredibly reasonable price point. Highly recommended for anyone dealing with dry, dull, or bumpy skin texture.

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